Three Times That NAB 2017 Proved The Future Is In The Cloud

While there is a lot of buzz around cloud technology and moving applications to the cloud, the National Association of Broadcasters (NAB) show proved that this is especially true for the media and entertainment industry.

On April 22 - 27, the world's largest collection of vendors in this industry gathered in Las Vegas to explore the evolving world of media, entertainment, and technology. The major public cloud vendors were present, each showcasing their own technology and some making big announcements.

Here are 3 notable things that happened in the cloud space at NAB 2017: 

1. Avid Announces Strategic Partnership With Azure 

Global media technology provider, Avid announced their alliance with Microsoft to develop and market cloud-based solutions and cloud services aimed at the media and entertainment industry. Avid showed remote access to Media Composer video editing tools in a cloud hosted Azure environment as well as an on-premises ESXi based environment, both of which were using Teradici's Cloud Access Platform. 

#Microsoft and #Avid have signed a strategic agreement where @Microsoft @Azure will become @Avid’s #cloud platform of choice. #AvidConnect pic.twitter.com/4lKFwCZ7Od

— Avid (@Avid) April 22, 2017

The keynote talk at Avid Connect was delivered by Scott Guthrie, EVP of Cloud and Security at Microsoft and featured Jeremy Smith, CTO of Jellyfish Pictures. Jeremy emphasized the power of PCoIP technology and Zero Clients, and their ability to allow remote access (in his example, he was working from a plane!) while delivering high quality graphics from the cloud.

2. BeBop Releases Media & Entertainment's First Multi-Cloud Post Production Solution

BeBop Technology has been developing a complete solution that manages the complexities of integrating cloud services into production, distribution, and broadcasting. At NAB they announced that their innovative post-production platform is now the first-of-its-kind multi-cloud solution for post-production. BeBop had their own pod inside the AWS booth, showcasing their multi-display in the cloud demo. 

3. Teradici Highlights Key Considerations For Moving Graphics Workloads To The Cloud

Teradici's Cloud Access Software Product Manager, Mirela Cunjalo, participated in the MESA speaker series at NAB where she presented a session on security as well as other key considerations for migrating graphics workloads to the cloud.