Improve M&E Content Production Efficiency with HP Anyware and TrackIt

In an ever-changing hybrid world, Media & Entertainment businesses need solutions that are as flexible and scalable as they are. Artists are now dispersed globally, yet still work collaboratively on projects. This new normal way of working has brought into focus the need for more innovative Media & Entertainment solutions. 

TrackIt, a proven M&E cloud integrator, and HP Anyware, the digital workspaces solution powered by PC-over-IP (PCoIP®), have collaborated with Hammerspace, the global data orchestration company, to help M&E teams produce content efficiently and cost-effectively, collaborate seamlessly, and securely access their intellectual property (IP) no matter where they are located. 

TrackIt brings a deep technical knowledge of public cloud services and now includes HP Anyware as an add-on managed service on public cloud providers. M&E users can optimize their hybrid workflows by using TrackIt, HP Anyware and Hammerspace to access their cloud service provider and improve their content production pipeline. 

“By deploying virtual workstations with HP Anyware and collaborative file sharing with Hammerspace, we are reimagining how media artists create with the cloud,” explained Chris Marchitelli, VP of Marketing for TrackIt. “Just a few years ago, having a high bandwidth, globally distributed VFX and post-production environment was a dream, now it’s more than a reality. Artists now have all the performance and accessibility they need, so the technology gets out of their way and allows them to do what they do best, create.” 

TrackIt brings expertise in cloud integration and software development to M&E workforces 

M&E artists have specific technology and creative requirements. Since they work on large VFX and video editing projects, they need remote access to powerful graphics workstations from anywhere and at any time. Additionally, due to M&E teams being located around the world, and often being quite mobile, artists require the ability to collaborate with each other without facing issues with latency. 

There are numerous benefits to organizations using TrackIt cloud integration, software development, and managed services, such as being able to utilize the power and convenience of cloud computing while keeping internal resources focused on core business operations.  

TrackIt optimizes cloud experiences for businesses with their team of solutions architects that can design and deploy custom cloud solutions. As a recognized partner of cloud service providers, TrackIt has the media production experience and cloud expertise to help M&E businesses achieve their graphics-intensive computing needs when producing video and animation content on the cloud. 

With TrackIt, customers have a cloud integrator and software developer with a dedicated team committed to designing and managing the deployment of a cloud-hosted work environment. For smaller or more agile companies that don’t have a robust IT team in place, TrackIt’s team can ease the process of deployment even for the most high-performance computing requirements.  

Achieve smooth M&E workflows with TrackIt and HP Anyware 

Based on powerful PCoIP technology, the HP Anyware remote display solution streams pixel-level transmissions of M&E content from any host device with a network connection. Anyware offers lossless visuals, near-perfect color matching, and text clarity over variable networks, even on graphics-intensive projects like VFX and video rendering or editing. 

Artists are now spread all over the globe so an M&E team scenario may look like this: one artist is based in LA, using a Windows® laptop to edit a VFX project on a workstation on the US West Coast, while another sits in London, using a Linux® workstation to render videos in New York. They're both accessing the company’s IP saved on the data center to work collaboratively.  

This type of workflow would have taken several different software to achieve, often with significant lag. But Trackit helps to bridge the different platforms by offering a single solution featuring HP Anyware, cloud providers, and Hammerspace, while also bridging the gap between multiple geographies. 

Simple solution for a complex problem  

Now, an M&E company can use TrackIt studio in the cloud bundles as an out-of-the-box solution to deploy their teams around the world. Artists can use the one-stop-shop TrackIt solution to login to their workstations using HP Anyware, gain access to their shared storage on Hammerspace and work securely off the cloud. 

TrackIt’s Marchitelli spoke of the benefits of the new partnership, “HP Anyware provides TrackIt with flexible deployment options that help maximize heavy media workloads in a truly collaborative environment. Not only is this joint solution accessible from everywhere, HP Anyware also maintains high content security. The technology is future-proof, allowing customers to evolve along with their infrastructure.” 

The TrackIt and HP Anyware solution is ideal for all sizes of studios, small, medium, large, or enterprise. TrackIT provides consultative services to customers looking to scale up or down their M&E workforce on a public cloud. 

Additionally, TrackIt adds software layers on top of HP Anyware and their cloud services to accelerate deployment. These software layers pull data from HP Anyware and continually monitors the health of an M&E system, while managing the costs of cloud providers. 

Read more about HP Anyware’s benefits as an M&E remote display solution. 

See it for yourself: how HP Anyware and TrackIt empower M&E professionals  

With the TrackIt and HP Anyware solution, artists can remotely access a powerful graphics workstation from anywhere and continue to collaborate with their colleagues, even when they aren’t in the same workspace. 

In addition to the new solution, HP will be welcoming TrackIt as a new HP Anyware partner in the HP reseller network. TrackIt and Hammerspace will both be demonstrating HP Anyware at the Hollywood Professional Association (HPA) Tech Retreat from February 20-23, 2023.  

Meet the teams behind the new partnership, watch demos of TrackIt and HP Anyware’s M&E cloud optimization and managed visualizations in the cloud, and have your questions answered live. 

Experience the TrackIt and HP Anyware demo at booth #511 and Hammerspace booth #116 at the Tech Retreat. We look forward to seeing you there!